• News Making initiatives – creating and exploiting topical industry issues
• Editorial Calendar – ensuring inclusion in key media features
• Relationship building with editors and journalists for both online and tradition print publications – securing opportunities in the right media
• Industry Award Entries – we can help with award entries – and have an excellent track record of winning
• Social Media – we can advise you on the best way to approach social media including blogging, micro-blogging and podcasting
• Monthly activity reports – so you know exactly what you are getting for your money

IT Marketing Services

We work with your team to achieve your goals. Whether you need additional support for a specific campaign, or you want a completely outsourced marketing resource, PRA is able to deliver.
PRA offers the following services:

• Telemarketing and lead generation – devising telemarketing campaigns to generate qualified leads
• Case studies – researching, writing and seeking approvals
• IT business writing – from product sheets, corporate brochures and white papers to web copy
• Newsletters – to communicate with customers and prospects alike
• Direct marketing and email marketing campaigns – including lead generation activity to maximise effectiveness
• Outsourced Marketing – as well as all the services listed above, we can provide a fully outsourced marketing operation. From managing events, your attendance at exhibitions, compiling directory entries, fielding all those sales calls with offers too good to turn down (we filter them and present you with only those that really are good for your business), and we can even manage your marketing budget.