LAUNCH Meet the Games Press & Marketing Professionals, 16th May

press interview

One of the best ways to generate interest in your latest product is to get media coverage about your game or games business. If utilised correctly, media coverage by respected media in the online and physical press can have a huge impact on your business.

This year, LAUNCH has added a Marketing thread to the line-up to address the overlap in skills, planning and relationship building that all studios need to master.

  • So how do you get journalists to write your story?
  • What makes them tick?
  • How has the media world changed?
  • How should you plan your communications activity?
  • How important is a communications strategy?
  • How important is twitter, LinkedIn and other online tools?

To answer these questions and more, the FULL DAY agenda will offer presentations from industry journalists and game communications giants.

Keynote presentations and panels will inform you how journalists view the industry, the importance of relationship building, as well as PR and Marketing strategy. Find out what makes them buzz, what they want to write about, and what annoys them!

Journalists and Marketing Professionals will also be on hand to provide 1-2-1 sessions after the conference agenda.

Delegates sign up for 1-2-1 sessions upon arrival.

An evening of networking drinks will follow at The Jekyll and Hyde.


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