Cross Sector Exploration: £225k to work with the UK’s leading creative brands


IC tomorrow’s latest funded contest encourages digital innovation across retail, events and analytics.

IC tomorrow is running the £225k ‘Digital Innovation Contest – Cross Sector Exploration’ to encourage digital innovation across three themes – retail, events and analytics. Winners will receive up to £25k each (excluding VAT) in funding and have the opportunity to trial their solution with the relevant contest challenge partner, including Argos, Procter & Gamble, Holition, SYCO, Live Nation, Penguin Random House, the British Film Institute, The Barbican, LIFT and Saatchi & Saatchi.We are looking for great ideas that address one of the nine contest challenges. The contest is open to EU-based start-ups and SMEs; it is not necessary to have an existing app or service to apply, or to be currently active in any of the challenge sectors.If you are a digital company and would like to learn more or apply, please

Application deadline: 12 noon, Wednesday 26 February 2014.

Briefing Event

When: Wednesday 29 January
Where: Rich Mix, London, E1 6LA

A briefing event will be held to give potential applicants the opportunity to find out more about the contest. Representatives from IC tomorrow and the contest partners will give an overview of the contest challenges, the application and assessment processes, and answer any questions from attendees. This event is a great opportunity for anyone who is thinking about entering the contest to ensure their application fits the judging criteria. We will also be running a live webinar for anyone who is unable to attend in person.

Register at

Want to know more? 

Helpline: 0300 321 4358 (Mon-Fri, 9am to 5pm)

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