Chinwag Psych: February PsychUp


The data is in… Following the hugely successful Chinwag Psych we present PsychUp a monthly evening event to broaden your network and mind.

Whether you’re in marketing, analytics, academia or just fancy learning from the experts about the power of psychology, neuroscience & behavioural economics within a business. This event is for you.

Come for the insights and networking. PsychUp is an opportunity to gain new perspectives and make new contacts.

Drinks and snacks will be provided throughout the evening.

Date: Tuesday 4th February 2014

Time: 6pm

Venue: The Bakery, Epworth House, 25 City Road EC1Y 1AA
(Nearest Tube: Old Street or Moorgate. Map)


Karen Haller

Brand Colour and Design Psychology

Karen Haller is one of the leading authorities in the field of applied colour psychology, helping business owners worldwide create remarkable brand personalities.

As their colour psychology expert, Karen represents clients to the media and outside authorities. She has consulted, trained and worked on campaigns for prestigious brands such as 3M Post-it, Thomas Pink, Humanscale, Dulux, Logitech, Argos and The Peggy Porschen Cake Academy.

A published author, Karen is regularly featured in national magazines, newspapers and on radio. She is a contributing author of the leading industry book Colour Design: Theories and Applications. As a speaker Karen shared her Colour Intuition™ system at Grand Designs LIVE and her theories on colour in public spaces during the prestigious industry Clerkenwell Design Week.

Presentation topic – The Colour of Money

Colour is more than just a visual experience; it influences our mood and responses. Karen will be discussing how colour influences purchasing behaviour. She will show you how you can, by colour alone, attract or repel your ideal customers.


Craig Sullivan

Optimiser of Everything, Optimal Visit Ltd.

Craig Sullivan PicCraig has been blending Psychological techniques, UX, Analytics, Split Testing and Conversion Optimisation since 2006. He’s also been building teams, launching products and hacking the growth of websites for companies like LOVEFiLM, John Lewis and Waitrose for nearly 12 years.

You can find him tweeting from @OptimiseOrDie on all sorts of topics, including Neuropsychology, Mobile tech and Persuasion.

Craig’s knowledge, engaging presentation style and practical tips make him a highly sought after speaker.

Presentation Topic: The Neuromarketing Toolkit

All these trendy names like Neuromarketing, Growth Hacking, Conversion Optimisation, Neuropsych and endless variations – what do they actually mean?  Are there some foundational techniques, tools and approaches you can use in real life?  What stuff really works? Craig will use over 10 years of changing consumer behaviour and outcomes – to show you what he found most practical, useful and successful.  Whether you’re writing content or designing customer experiences – there are some insight methods and tools here you can be using to shift emotions and behaviour tomorrow.

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