Web effectiveness workshop

charitycomms-12072b4de0df2390078c2baa836da4f2
Thu 12 Dec, 2013 from 9:15am – 2:30pm
London
UK
Cost: See CharityComms website

Description

This practical workshop is designed for communications professionals wishing to assess and build on the effectiveness of their websites.

On the agenda:

  • What are your audiences trying to tell you? Using analytics to assess the effectiveness of your website
  • Site optimisation: how to climb the Google rankings – paid vs organic
  • Ten ways to improve your existing website
  • Mobile sites: responsive vs device-specific
  • Best practice must-haves including: privacy statements, cookie information, accessibility
  • Content is king: writing for the web and producing low-cost multi-media content for your site
  • Making the most of Google Grants
  • Cost effective ways to map user journeys

Find out more and book your place here.

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