X | Media | Lab Switzerland 2013: Transmedia


ECAL (Ecole cantonale d’art de Lausanne) September 27 – 29, 2013

X Media Lab Switzerland ‘Transmedia’ is Switzerland’s must-attend digital, cultural and creative industries event of 2013.

X Media lab is the internationally acclaimed creative industries event.  XML creates a meeting place uniquely designed to assist people and companies to realize unique new forms of transmedia and interactive cultural content, through masterclasses, concept development, business matching, and direct access to a world-class network of creative professionals.

Join us in Lausanne and meet and make friends with international transmedia and digital culture powerbrokers!


Transmedia is “the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple media platforms and brand extension that creates intense audience loyalty and long-term engagement, enriches the value of creative content and generates multiple revenue streams.” (Jeff Gomez, 2013)

The platforms used by transmedia projects can include: tv, film, books, comics, alternate reality games, video games, real-life events and performances, websites, apps, augmented reality, social media, location based services, computer game mechanics, music, toys and more.

Transmedia techniques are used in fields as diverse as television,filmmarketingadvertising and public relationscorporate andbrand narratives, and in educationactivism and geo-political implementations.

Put simply – transmedia is the hottest topic in the digital culture, screen, media and entertainment industries right now – and you need to be across it.



A highlights day conference for creative industries executives and entrepreneurs.

No boring panels or Q&A sessions – just information rich keynote presentations from 16 of the world’s most acclaimed transmedia and digital culture visionaries.

This one-day conference will give you a 360 degree overview of transmedia – it’s power, application, possibilities and future in our multipolar and ubiquitously connected world.

You will learn tools and techniques from some of the world’s leading transmedia practitioners and entrepreneurs that you can apply to your projects and company – today!

This is a high-intensity information download and relationship building event for people who want to succeed in the digital age.

Your knowledge will not only be up to date – you will be out in front.

X Media Lab Switzerland “Transmedia” Pro-Day Conference will be the most productive day you spend out of the office this year.

Don’t Miss Out – Register Today!


The Lab represents an exclusive money-can’t-buy experience.  If you have a dream, our mentors have the knowledge, skills and contacts to make it a reality.

The Lab is an intensive two-day creative ideas and mentoring workshop for selected teams to develop their own projects and ideas with one-on-one assistance from some of the world’s best digital media and participation culture experts.

The experience greatly increases the chances of bringing your unique digital culture project to life and achieving success.  It also provides access to an exceptional network of international digital media visionaries, each with their own unique set of skills and high-value contacts.

It is a million dollars worth of mentoring in just 2 days and an adrenalin-fuelled boost for your creative ideas!

Nominate Your Project Today!


For creative and cultural industries practitioners!

A weekend jam-packed with multi-track masterclass sessions and networking opportunities with delegates from all over Switzerland and all over the world.

If the Pro-Day Conference was the feature film, then the Masterclass Weekend is the Directors – Extended Redux Version!

This is your opportunity to spend quality time learning world’s best practice in a structured environment from the XML Switzerland: “Transmedia” International Speakers & Mentors.  Each Masterclass is 90 minutes with 60 minutes instruction and 30 minutes Q&A.

What you learn at a XML Masterclass today – you will be applying to your project, company and career – tomorrow.

This is a weekend MBA in transmedia!


Alex McDowell  – Transmedia’s Renaissance Man: Narrative Designer for Minority ReportFight Club; Man of Steel; Associate Professor, USC – School of Cinematic Arts; Visiting Artist, MIT Media Lab  (Hollywood)

Jeff Gomez – Award winning transmedia producer for AvatarPirates of the CaribbeanHaloMen in Black III, HotwheelsTransformers (New York)

Erinrose Sullivan  –  Digital Marketing Strategist; Former Director, Global Insights & Strategy for Electronic Arts (Lausanne)

Nicolas Henchoz - Director EPFL+ECAL LabBilan’s “Top 300 Most Influential People in Switzerland”; Chevalier des Arts et des Lettres de la République française (Lausanne)

Lucy McRae - Body Architect; Fast Company’s “50 people shaping the future”; TED FellowTime Magazine’s Fashion Invention Award (Amsterdam)

Eric Huang –Pioneer digital publisher for Penguin Books; development director for Mind Candy (Moshi Monsters) (London)

Martina Mara – Media psychologist; researcher in human-robot interactions and the future of television at Ars Electronica Futurelab (Linz)

Katie Salen – Award winning game designer and author of Rules of Play – the No. 1 game design textbook; Founder of Institute of Play (New York)

Bjarke Myrthu – CEO & Founder of Storyplanet – a tool that turns almost any idea into a beautiful story (investors include Joichi Ito, CEO at MIT Medialab, investor in TwitterLast FMFlickr and Movable Type) (Copenhagen)

Matteo Stanzani – Transmedia designer for DisneyFerrariFerrero; Member of the 2013 Digital Emmy Awards Jury (New York)

Andre Deak – Award winning ‘post-journalist’ and web documentary produce (Slave Descendents); Co-founder of the House of Digital Culture; ESPM Lab researcher (Sao Paolo)

Ingrid Kopp – Director of Digital Initiatives at Tribeca Film Institute (New York)

Simon Staffans – Award winning content and format developer for MediaCity Finland; Avid blogger and author of One Year in Transmedia (Vaasa)

Alex Alexander – Winner of MIPTV Content360 Award 2013 (Sydney)

Karine Halpern – French transmedia pioneer; founder of Transmedia Ready - a think tank with creativity boosters; founder of Transmedia Alliance (Paris)

with more to be announced!


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