B2B COLLABORATION:Developing creative and digital business partnerships & INTELLECTUAL PROPERTY:Lifeblood of creative and digital businesses

London Fusion web large


Session 1—Build creative & digital collaborations
THURSDAY 5 SEPT 2013, 9:00 AM—5.00 PM
Session 2— Intellectual Property
THURSDAY 12 SEPT 2013, 9:00 AM—5:00 PM

The Fusion project is a dynamic partnership of leading Higher Education Institutions aiming to inspire and support London’s creative and digital (CDIT) small and medium sized enterprises (SMEs) to grow.

This exciting 2-day programme is designed and facilitated to bring together creative and digital businesses, and raise awareness on the importance of IP.

Session 1 AM:
An introduction to forming and/or developing creative and digital business partnerships as part of the “journey” leading to a Fusion Collaborative Award application.


  • Meet existing and/or find new collaborative business partners
  • Identify new or develop existing ideas for a collaborative partnership
  • Look at existing partnerships and find practical solutions to make these partnerships more effective

Session 1 PM:
The Fusion Collaborative Award Surgery will provide tailored advice and guidance on applying for the award. For more information visit: www.londonfusion.org.uk/About/Create#Voucher

Session 2:
Intellectual Property: Lifeblood of creative & digital businesses—Inngot Ltd IP isn’t just for patents, inventors and scientists. Nor is it all about copying. Every time you create something – a design, a composition, a software program, an app, in fact anything you express for the first time – you’re creating IP. This means you have legal rights that you can choose to exercise in different ways (and some responsibilities, too). By covering all aspects of IP, and relating them to digital and creative businesses, you’ll get the know-how you need to tackle questions like the following:

  • What can I do when people copy my work?
  • When I collaborate with other individuals and companies, who owns the IP?
  • How can I make money from licensing my IP (or licensing other people’s)?

There will be ample opportunities to ask questions about your specific IP issues/
concerns during the workshop and to discuss these with experts and peers.


Whitechapel Gallery
77-82 Whitechapel High Street
E1 7QX

Inngot Ltd
Built to power the knowledge economy, Inngot has been delivered using a unique combination of technical, legal, financial and advisory expertise. Founded in 2007 by information industry professional Martin Brassell and international finance law expert Professor Iwan Davies, to help organisations everywhere capitalise on the strength of their IP and intangibles, which form the ‘currency’ of the knowledge economy.

For further information, eligibility and registration
please contact: Naomi De Maio: n.m.demaio@qmul.ac.uk T. 020 7882 6001

This is a fully-funded programme for eligible SMEs
London Creative and Digital Fusion

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