Transforming Public Sector Communications: Using Social Media to Encourage the Digitisation of Public Services


Date: Thursday 11th July 2013
Time: 10.15am – 4:30pm
Venue: Broadway House, Westminster


The Government has set out its commitment to design and deliver all information and transactional services digitally. Its Open Public Services White Paper (July 2011) outlined the desire to utilise the power of digital communication and social media to help drive digital take-up.

Subsequently, with the migration of Government departments and agencies onto GOV.UK in progress, the Government estimates it could save between £1.7 and £1.8 billion each year by going digital by default.

Besides the cost savings, to realise the Government’s ambition to ensure that everyone has access to the best available high-quality public services, the effective use of social media by local government and other key delivery partners is critical.

As access to the internet widens and the price of computers and broadband decreases, social media has become a way of life for the British public and is gradually making its presence felt in the public sector. Increasingly, councils are using social media externally to raise awareness of services and shape policy developments, and internally for staff communication and collaboration on various topics via forums, blogs and videos.

With the UK economy continuing to navigate through a difficult period and with local councils having to adapt to budget cuts, social media offers a cost effective way for local and central government, the private and third sectors to share and build relationships, share knowledge, provide better access to experts, avoid duplication of effort and encourage innovation.

This special symposium provides an invaluable opportunity for local and central government communication and marketing teams, social media officers, ICT professionals, policy officers and key digital communication stakeholders from all sectors to discuss the ongoing Government digital strategy and how local government, and other public sector services can realise the full potential of social media and better serve local communities.

Delegates will:

  • Assess how social media can play a positive role in council strategy to improve and support local government efficiency
  • Discuss how social media can strengthen internal local government communications
  • Consider the present use of digital social networking tools across local government, healthcare, the third sector, the police and other areas
  • Share best practice on how councils can best prepare for future changes to social networks


09:30 Registration and Morning Refreshments
10:15 Chair’s Welcome and Introduction
10:30 Panel Session One:
Using Social Media to Deliver Efficient Services Across the Public Sector

  • Connecting communities with local government – exploring ways to overcome the cultural and technical barriers in reaching out to local audiences
  • Social media in healthcare – understanding how social media can help to strengthen relationships between parts of the NHS and engage better with local communities
  • Developing social media communications in the third sector – how Charities, Voluntary organisations and Social Enterprises can take their communications to the next level of success
  • Social Media guidelines for the police – sharing best practice on engaging with the public, colleagues, and the wider world
  • Adapting to the culture of the web – exploring how councillors and local government representatives can avoid mistakes and maintain good ‘netiquette’
11:15 Morning Coffee Break
11:30 Open Floor Discussion and Debate with Panel One
12:30 Networking Lunch
13:30 Panel Session Two:
Understanding the Present and Future Challenges for Local Authorities Using Social Media

  • How can social media improve and support local government efficiency?
  • Exploring the different channels councils are using to connect with their audiences and for what purpose – Twitter, Bebo, Facebook, Myspace, Flickr and others
  • Strengthening internal communications – understanding how local authorities are using social media to increase knowledge sharing, encourage teamwork and collaboration
  • Anticipating future changes to social networks – sharing best practice on how councils can best prepare for later challenges
14:15 Afternoon Coffee Break
14:30 Open Floor Discussion and Debate with Panel Two
15:30 Chair’s Summary and Closing Comments
15:40 Networking Reception
16:30 Close

** Please note that the programme is subject to change without notice **

Who Should Attend?

  • Local Authorities
  • Central Government Departments and Agencies
  • Universities, Colleges and Schools
  • Digital Managers
  • Public Sector Communication and Marketing Professionals
  • Private Sector Communication and Marketing Professionals
  • Public Sector Consultation Officers
  • Policy Officers
  • ICT Professionals
  • Heads of Technology
  • Charity, Voluntary Sector and Social Enterprise Professionals
  • Social Media Officers
  • Chief Technology Officers
  • Efficiency and Improvement Professionals
  • Programme/Project Officers
  • Heads of Information Governance
  • Heads of eGovernment
  • Change Management and Cloud Computing Officers
  • Business Continuity Officers
  • Chief Information Officers
  • Healthcare Communication and Marketing Professionals
  • Social Care Communication and Marketing Professionals
  • Police Service, Police Authorities & Fire Services
Enhanced by Zemanta