Digital Innovation Contest – Fashion


We are pleased to announce the launch of the ‘Digital Innovation Contest – Fashion’ in association with the British Fashion Council (BFC) and the Tech City Investment Organisation (TCIO), to encourage digital innovations that can be applied in the fashion and retail industry.

This contest is offering four businesses the opportunity to receive £25,000* each in funding to develop innovative commercial prototypes that meet the broad objectives that we have set, together with our industry partners:

  • Challenge One: Mass personalisation and customisation supported by London College of Fashion – DISC & CFE
  • Challenge Two: Intelligent clothing & accessories supported by Holition
  • Challenge Three: The Mall of the Future supported by BOXPARK
  • Challenge Four: Creating a communal and responsive experience through mobile technology supported by Bauer Media/Grazia

The contest is open to any UK-based company or developer; it is not necessary to have an existing app or service to apply, or to be currently active in the fashion sector.

In addition to the funding, winners of the ‘Digital Innovation Contest – Fashion’ will retain their intellectual property and benefit from the valuable opportunity to establish an early customer for their new technology, by running a minimum three-month trial with the relevant contest partner.

Deadline for submissions to the contest is 12 noon, Wednesday 12 June.

Full contest and application details are available here.

Contest briefing event on Thursday 23 May in London

We are holding a briefing event to give applicants the opportunity to find out more about the contest. Representatives from IC tomorrow and the challenge partners will be able to inform and answer questions about the contest challenges, as well as provide hints and tips around the application and assessment processes.

This event is a great opportunity for anyone who is thinking about entering the contest to ensure their application fits the judging criteria.

‘Digital Innovation Contest – Fashion’ briefing event

When: 2-5pm Thursday 23 May

Where: Modern Jago, Club Row, Arnold Circus, London, E2 7ES

Further details and registration for the briefing event are available here.

There will also be live webinar for anyone who is unable to attend the event. You can register for the webinar here.


*excluding VAT


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