UK Trade & Investment Trade Mission to SXSW Interactive 2013

UK Trade & Investment’s trade mission to SXSW Interactive will take place between Thursday the 7th and Tuesday the 12th March 2013 in Austin, Texas.

The trip offers a unique opportunity for UK digital firms to meet the broadest possible audience from the US digital industry, and from across the globe.

The mission will enable successful applicants to experience all the key aspects and events of SXSW alongside a suite of exclusive bespoke activities designed to help participants get the very best out of this important trade events. The programme is particularly suitable for SXSW first timers.


The Mission Programme

Prior to SXSW, missioners will be able to benefit from one-to-one market/event briefing sessions (delivered by our ICT sector team in Houston), pitching skills training and a networking event mixing with other companies visiting SXSW 2013 from across the sectors (including film and music).

In Austin, the packed week includes a masterclass on the US and SXSW, a Breakfast Roundtable, the Great British Breakfast, networking with international media, investors and US companies as well as the SXSW Trade Show and more. Some of these activities are described in further details below;


Digital Masterclass

The Digital Masterclass delivers a half-day of briefings and panels for the mission companies. Topics include how to legally set up a business in the US, advice from British companies who have successfully landed in the US, trends in the US digital marketplace, how to tap into US funding sources and how to make the most out of the SXSW Interactive experience.


Interactive Mission Breakfast Business Roundtables

Representatives from large US firms will discuss their companies, how to get into the company’s “ecosystem” and what they’re looking for in partner companies. Past speakers have included Microsoft BizSpark, Twitter, Google and Facebook


SXSW Trade Show

UK Trade & Investment’s stand on the trade show floor will enable the mission companies and other UK businesses at SXSW to promote themselves, network with their peers and undertake meetings with potential customers, partners and funders.

Great British Breakfast

UK Trade & Investment and partners will host a networking event with the best and brightest from the UK digital media industry along with US investors and international media. A quintessential full British breakfast will be served.

The mission group will also benefit from exclusive additional marketing support and promotion through SXSW’s key event publications.


To Apply and Support Package details

Interested companies should apply at by Friday 9th November 2012.

Successful applicants will be able to register for SXSW Interactive at a discounted rate of $695.

Participation in the mission costs £585 (£702 incl. VAT) but first timers will qualify for a 50% discount reducing this cost to £351. This must be paid upon acceptance of application.

Market Visit Support of £500 per company will be available to eligible businesses. Applications forms will be provided on acceptance for the mission.


Please contact mission leader, Leah Mayo at or on +17132104176


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