3ALITY TECHNICA™ Expands Its Presence In Europe Through A Formal Agreement With ONSIGHT™

DoP Tim Cragg shooting Kingdom of Plants 3D with David Attenborough (Atlantic Productions) using ONSIGHTs 3ality Technica Quasar rig and ARRI Alexa cameras

U.S-based 3ality Technica, the world’s leading 3D production technology innovator and provider, has formalized its long-term relationship with its European service partner ONSIGHT, with ONSIGHT acting as an independent 3ality Technica service contractor for all of Europe. ONSIGHT joins existing service partner Arri-Media to enhance the level of service offered across 3ality Technica’s product lines.

ONSIGHT is best known for its 3D documentary films, dramas, and sports, utilizing 3ality Technica systems and technology in productions such as Flying Monsters 3D With David Attenborough (Atlantic Productions/Sky 3D), the BBC 3D Olympic Promos for London 2012 (BBC), Kingdom of Plants 3D With David Attenborough (Atlantic Productions/Sky 3D), and The Bachelor King 3D (Atlantic Productions/Sky 3D).

ONSIGHT is recognized for being at the forefront of production technology as experts in 3D, HD, and in helping content creators get the best equipment and services available in the European market. The new structure makes ONSIGHT a full service 3ality Technica provider offering rental and technical support throughout Europe.

The formalized relationship means that 3ality Technica will have a solid presence in Europe for all of its 3D systems and support, benefiting the company’s broad client base in the motion picture, television, and broadcast markets. “We are keen on ensuring all of 3ality Technica’s clients have the best in service from a company that understands the challenges faced in a variety of production environments. ONSIGHT is that company, and we are thrilled to expand our relationship with Simon and his team,” said Steve Schklair, 3ality Technica’s CEO.

Simon Craddock, CEO, ONSIGHT concurred, Partnering with 3ality Technica has created an opportunity to work more closely together, building upon our shared interest and innovations in capturing quality 3D. 3ality Technica is a leader in the field of S3D, so joining forces was an easy decision for ONSIGHT to make.”

As an authorized service provider, 3ality Technica will specifically train ONSIGHT technicians on how to upgrade, service, and support all 3ality Technica systems and technology. In addition, ONSIGHT will provide clients with 3ality Technica parts to ensure optimal on-set performance. Craddock adds, “The move to expand the relationship is particularly significant for 3ality Technica and ONSIGHT, as it confirms that the European 3D market is expanding and sizable enough to require localized client support. The partnership is a natural fit, enhancing 3D production support and reinforcing the film and broadcast collaboration between North America and Europe.”

Schklair continues, “The global market, especially Europe, is adopting 3D as part of their normal entertainment viewing experience at a far faster rate than the U.S., so we need to ensure our clients’ needs are quickly addressed by local service providers who understand the 3D business.”

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