£100k Games for Film Contest Final Contest Deadline Extended to 12 Noon Monday 8 October

 

The Games for Film contest closes in a few days but there is still time to submit your application by this Monday 8 October 2012 at noon.

The contest aims to help drive the use of innovative games technology within the film sector and offers the opportunity for UK-based developers and digital innovations to work with our contest challenge partners who are two of the leading players within the British film industry; Lionsgate UK, the British Film Institute (BFI). The contest is looking for applications that use games technology with film companies in new ways under four challenge areas supported by our challenge partners.

Successful applicants will not only benefit from receiving grant funding up to £25,000 for the development a prototype but will also gain from a valuable working partnership with either Lionsgate or the BFI. Winners will fully retain their intellectual property and ideally the proposed solutions will have the potential to work across a wider commercial market once the contest trial has ended.

The contest final event is being held at GameCity 7 on Friday 26 October in Nottingham. It’s a unique opportunity for contest finalists to showcase their ideas to the judging panel during one of Europe’s biggest video game culture festivals. It will also be a great opportunity to network and build relationships with highly reputable film companies and influential members of the games industry.

We are looking for applications under the following four challenge areas:

  • Games to promote a theatrical release, supported by Lionsgate
  • Games to promote a home entertainment release, supported by Lionsgate
  • Games to promote the new British movie ‘Spike Island’, supported by the BFI
  • Games to promote the new British movie ‘Smash and Grab’, supported by the BFI

The Games for Film contest has a straight forward application process consisting of a short online application form and a two minute YouTube video. The video can be anything from a simple piece to camera, to a demo but should highlight the freshness and innovation behind the proposed idea and outline why it is applicable to the particular contest challenge.

For more information and to apply by this Monday 8 October 2012 at noon , please click here.

This event is run by IC Tomorrow, D-Media Network, University of Abertay, Brtiish Film Institute and Lionsgate.

The Games for Film contest is offering four awards worth up to £25,000 each, which are funded by Abertay University’s Prototype Fund.

Two of these will be awarded to games that innovatively promote the upcoming theatrical release of two new British feature films; ‘Spike Island’ and ‘Smash and Grab: The Story of the Pink Panthers’. Both of these films were co-financed through the BFI Film Fund and the institute will be offering early access to the features. The films are currently in post-production.

An additional two awards are available for proposals that demonstrate how games can be successfully used for a film’s cinematic or home entertainment release. Successful applicants will work with Lionsgate UK to develop a prototype for features that could include Dirty Dancing, Great Expectations, The Expendables 2, The Texas Chainsaw Massacre 3D and many additional films.

The final for the Games for Film contest will take place at GameCity 7 on Friday 26 October in Nottingham. GameCity 7 is one of Europe’s biggest videogame culture festivals and will provide a great opportunity for the Games for Film finalists to showcase their ideas to the judging panel.

Iain Simons, director of GameCity at Nottingham Trent University, said: “We’re delighted to be holding the final of the Games for Film contest at GameCity 7. GameCity is all about what happens at the intersection between videogames and other art forms and this competition embodies that brilliantly. I can’t wait to see what the entrants have come up with; it’s going to be a fantastic event.”

Matt Sansam, programme manager at IC tomorrow, said: “The UK games development sector contributes approximately £1 billion to UK Gross Domestic Product per annum.  Investment in the next generation of British gaming companies is not just vital for the industry but for the British economy as a whole. Today’s British public are avid film watchers and gamers, so to marry gaming and film is a natural evolution towards tapping into consumer behaviour.”

Developers interested in applying for the Games for Film contest are encouraged to view the presentation and audio from the live briefing event that took place in August. It provides more detailed information from the contest partners on what they are looking for from applicants and can be viewed at http://bit.ly/SGNILX .

Applicants who have already entered the contest can use the extended deadline to continue working on their idea if they choose to do so. They can simply resubmit their application with the same application name and the last submission received will be considered for the contest.

The Games for Film contest has a straight forward application process consisting of a short online application form and a two minute YouTube video. The video can be anything from a simple piece to camera, to a demo but should highlight the freshness and innovation behind the proposed idea and outline why it is applicable to the particular contest challenge.

For full contest details and to apply please visit:

https://connect.innovateuk.org/web/games-for-films-contest

 

Help spread the word:

Handle: @ictomorrow

Hashtag: #gamesforfilm

 

£100k Games for Film contest deadline EXTENDED to noon Mon 8 Oct. Full details: http://bit.ly/O19gl1

 

 

 

Deadline EXTENDED to Mon 8 Oct – £100k contest for UK games developers to explore innovative promotion of film http://bit.ly/O19gl1