EXCITEMENT IN FILM
If you are an experienced, professional film-maker or producer, you will no doubt have a confident and comprehensive understanding of how to approach what might be broadly termed a sales strategy.
If you are a relatively inexperienced film-maker and have little understanding of the commercial and operational realities of film, you might not know what a sales strategy is, let alone recognize its importance in the early approaches to making your first film.
Most people, of course, would position themselves somewhere in between.
No matter where you might place yourself in this hierarchy, it is highly likely that you will be able to benefit by attending the informative film sales Q&A that is going to take place at the Deloitte Auditorium (London) on Tuesday 17th July 2012 (7pm – 10pm).
There will be an excellent mix of experienced, professional film sales experts on the Q&A panel of – ! THE SALES REVOLUTION !- a bargain event at £14.95 per ticket! Or £11.40 when using voucher code FMB7NMX44A, while offer lasts.
There are many good films being made in this digital age and the challenge has swung sharply from getting a film made to actually getting it seen, because making a good film just isn’t enough these days.
Selling is everything and the changes that are impacting upon the film sales world are manifold: new digital marketing, video on demand, streaming, proliferation of festivals, embedding of films on websites, email distribution and, perhaps most interesting of all, the growth worldwide in what are termed ‘screening venues’, where niche audiences can socialize and watch films.
Screening venues might be pubs, clubs, bars, libraries (at night), museums, halls, malls, you name it, together with the increased number of new boutique cinemas, now becoming very popular.
For the same ‘digital’ reason that filmmaking has become easier, so is it now easier to screen films.
In fact, anywhere that a screen and sound can be set up is now, to all intents and purposes, a cinema, and Film Means Business predicts, for this reason, the creation of a whole new tier and level of popular film watching, as well as a sizeable outlet for new films.
CINEMA IS DEAD?
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