Business Models and Growth: why finding out what 1700 CEOs think can help your business

In her latest blogpost, our Business Models and Growth Champion Mellissa Norman draws our attention to the interesting insights provided by a new IBM study. The ‘Leading Through Connections’ report includes interviews with 1,700 CEOs in 64 countries, and for the first time, shows how technology is perceived as key in driving change in organisations. There is a shift towards building open and collaborative cultures, to tailoring to individual customer needs, and a realisation of the impact of social and digital media. Over half of the CEOs are partnering in order to drive much-needed innovation in their field.

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