Monetising Mobile

Event Date:
Thursday, July 12, 2012 - 17:00 - 22:00
One Wimpole Street, London, W1G 0AE

Monetising Mobile is a conference format with a difference. It was created by Mobile Entertainment to focus on commercial ideas in an afternoon/evening event that combines discussion with networking.

Each event therefore comprises a three hour conference running from 5.00pm to 8.00pm, followed by a networking buffet from 8.00pm to 11.00pm.
It’s a format that designed to be easy on the pocket – and on the diary.

And for partners, Monetising Mobile offers the perfect way to promote your company or products directly to leading executives within the mobile content industry.

So, why mobile advertising?

In the era of touch screens and data plans, the smartphone has become a viable medium for advertising. That much is obvious from the spectacular rise in ads served by the many networks in the space – and the huge investments being made in the space by VCs.

Now, bigger screens, hi-def displays and faster processors are making it possible for the industry to evolve beyond the static banners and text tags that powered its earlier days.

In this Monetising Mobile conference, they will explore these rich media developments. Specifically, they’ll address…

  • 3D
  • Video
  • Expandables
  • Augmented reality
  • Swipe-to-reveal
  • Accelerometer
  • Access to native functions like contacts book, calendar, etc.
  • Initiatives to establish standard formats for rich media including ORMMA and MRAID
  • The latest post-click analytics technologies
  • Lots more!

The event costs just £189 for an early bird ticket and £249 after May 11th.

For more information visit

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