Chinwag Insight: Psychology of Online Influence
In a sea of data and analytics the challenge is to find understanding. Following on from the psychology session during Social Media Week London is an expanded journey into the world of psychology and online influence.
This half-day conference takes place on Thursday 3rd May 2012 in central London featuring the leading thinkers in the space including Nathalie Nahai, winner of Social Media Week London’s Speaker of the Week award.
- Conference Tickets:
£149* (Early Bird)
- includes half day conference (3rd May), notes, refreshments & networking drinks
Full programme coming soon!
Chinwag Insight: The Psychology of Online Influence will explore:
How can psychometrics and other techniques help us understand audience?
Who influences who? And how? What are the real drivers and how to scale.
- Decision Making and Persuasion
Why do we click? What drives actions? Tackling decision fatigue.
How does psychology help us predict and learn from past activity?
- Intent & Aspiration & Inhibitors
Delving into the pysche to help learn what motivates and what inhibits.
The conference includes refreshments and a beverage or two, to oil the wheels of the post-conference networking. There are frequent additions, so keep checking back.
Hear from the industry’s leading thinkers and practitioners:
with a whole host of others to be announced shortly!
Big data provides ginormous quantities of information about user behaviour, analysing but interpreting this avalanche of information provides plenty of challenges for marketers. This event brings together the worlds of psychology, behavioural economics and statistical analysis to provide actionable insight.
Whilst ROI remains top of the agenda, raw analysis of the numbers only provides a top-line insight. The cream from this proverbial vat of data, is how people behave both individually, as a group and the dynamics of influence within these fluctuating groups.
Building on the debate from the first event, this half-day conference provides a chance to delve into the area in more detail with an exciting line-up of experts from both academic and marketing worlds, bringing together theory and practice with plenty of time to quiz the speakers.