First Challenge for UK TSB £1.8m Media Convergence Competition Starts Next Week

For UK startups and SME’s that revel in working on the cutting edge of future media convergence technologies, the first challenge of the UK Technology Strategy Board‘s £1.8m Convergence in a Digital Landscape feasibility project challenge opens on 23 April 2012 with a registration deadline of noon 16 May 2012 and the deadline for receiving applications on noon 23 May 2012.

Successful challenge One projects must begin no later than 1 August 2012 and the programme will also include mandatory workshops held in collaboration with the National Endowment for Science, Technology and the Arts (NESTA) on 11 July 2012, 6 December 2012 and 9 May 2013.

The government innovation project encourages innovative, hyper-local cross-media platforms and enabling technologies that will drive new service offerings, reach out into communities and provide conduits for public services that address the converged nature of the digital landscape.

The programme will be delivered in three parts during 2012 and the UK TSB are seeking projects that focus on convergence in hyper-local media models, content origination tools, and analytical feedback and metrics tools.

Challenge Two focuses on projects that will lead to true cross-platform origination of content, the collaborative generation of ideas, and new business models for content based on cross-media formats and consumption whilst Challenge Three seeks projects that investigate the potential of cross-platform analytical metrics and feedback tools to help content producers better understand the consumption of their products in a converged digital landscape.

Challenge Two opens on 16 July 2012 and the deadline for applications is noon 22 August 2012 and successful challenge Two projects must begin no later than 1 November 2012. Challenge Three opens on 15 October 2012 and the deadline for applications is noon 21 November 2012 and successful challenge Three projects must begin no later than 1 February 2013.

An optional briefing event for the three-part programme will be held in London on 2 May 2012. Click here for more information.

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