Following CIKTN’s submission to the Hargreaves Review, we have again responded to the call for evidence from the Independent feasibility study now being undertaken by Richard Hooper, for the creation of a Digital Copyright Exchange (DCE). See our response here.
The call for evidence has invited stakeholders from the creative industries to respond to two questions:
- First, whether they agree with the ‘Hargreaves Hypothesis’ – that the current copyright licensing system is not fit for purpose for the digital age;
- Secondly, whether they agree with his proposed definitions, including the market definition.
Through desk research, online survey and workshops, this project explored the opportunities and challenges for businesses associated with new and emergent business models in the creative industries. This work has enabled a clearer view to be developed about the technological drivers of change, the trajectory of these drivers, and the challenges and opportunities they present to companies looking to innovate and grow.
Our work leads us to believe that a DCE has the potential to support the creative ‘ecosystem’ – made up as it is of many micro and small businesses, for whom achieving scale is fundamental to success in the digital age. Provided that it supports a level playing field with an open, simple and accessible set of rules, it has the potential to make the UK more competitive internationally, and all our content companies along with it.
A key element of our submission is the need to take account of the rapidly changing pace of technological change and impact on business models. One example is virtual and physical convergence in areas such as 3D printing which is now opening up creative possibilities around archiving of 3D digital blueprints that can be downloaded on desktop manufacturing units to fabricate and reproduce objects locally.
This is an exciting development but one which will create major challenges for the IP framework, as it seeks to accommodate new ways of collaborating without facilitating widespread piracy. We will continue to contribute and support this critically important area of work as it unfolds and keep our membership engaged with the development of the DCE.