SoCon 2011 Being Streamed Live NOW: 20th October

SoCon2011 is being streamed live from the ICO in London from 9am GMT. You will be able to access the feed for free here http://bit.ly/socon-live

Our friends in the US will be able to pick the feed up later today and play from the start.

We want to encourage our web audience to interact with the day using the tag #socon2011 on Twitter.

Below is the agenda and timings for the day.

9.00 – 9.45 Gillian Muessig, President & Co-Founder, SEOmoz Communities: When Personal and Corporate Values Merge

9.45 – 10.15 – Andrew Smith, Social Media Manager, The Football Association Reaching and engaging fan communities.

10.15 – 10.45 – Richard Dennys, Chief Marketing Officer, Qype Building Europe’s leading consumer review site

10.45 – 11.10 – Morning Refreshments
Driving consumer engagement through social media, apps and social gaming

11.10 – 11.40 – Nick Bennett, Managing Partner, STEEL Being more sociable and the importance of 4,170

11.40 – 12.10 – Matthew Hawn, VP Of Product, Last.fm

12.10 – 12.40 – Karl Havard, Director Of Digital Strategy, Wunderman The Social Consumer Journey, Measuring The Impact

12.40 – 1.05 – Panel Discussion: How do you identify advocates and engage audiences of consumers online? what are the best practices? who’s doing this well? what are the best examples of brands who are getting this right?

Ritch Sibthorpe (Warner Music Group), Richard Dennys (QYPE), Andrew Smith (The Football Association), Gillian Muessig (SEOmoz), Andy Hinder (STEEL), Ross Breadmore (NixonMcInnes)

1.05 – 1.15 – Sponsors 60 Second pitches

1.15 – 2.15 – Lunch Break – Fork Buffet
Monetising Social Media

2.15 – 2.45 – Tejal Patel, Global Social Commerce, Nokia Planning an effective social commerce strategy

2.45 – 3.05 – John Horsley, Chief Networking Officer, Ace-A-Metric, Founder Digital Marketing (Linkedin) How advocacy marketing is creating enormous opportunities for brands, social networks and group owners

3.05 – 3.25 – Panel Discussion: What metrics apply to measuring the success of a social media campaign? How are businesses monetising social media? How’s ROI measured and attributed to social channels?

Tejal Patel (Nokia), James Gibb (Dell), Brendan Dineen (IBM), Ged Carroll (Ruder Finn), Karl Havard (Wunderman), Andrew Spooner (Microsoft)

3.25 – 3.45 – Afternoon refreshments

3.45 – 4.15 – Ritch Sibthorpe, Vice President, Digital Marketing & Content Partnerships. Digital Vegas: Ideas, execution and the power of collaboration in the digital age.

4.15 – 4.45 – Andrew Spooner, Creative Technologist, Microsoft How Microsoft & Microsoft Xbox has crowdsourced product development and innovation through engaging with online communities
The Future Of Business Is Social

4.45 – 5.10 – Antony Mayfield, Author & Founder, Brilliant Noise
Social Superheroes and Networks Thinking: How to make social business a reality

5.10 – 5.35 – Will McInnes, Founder, NixonMcInnes
Discusses his points of view on the future of business being social

5.35 – 5.45 – Closing Remarks, Wrap Up & Takeaways

Many thanks to our sponsors http://3xscreen.co.uk

I hope you enjoy the event as much as we’re going to and look forward to meeting you at a future SoCon.