IAB Engage 2011: Brand New Frontiers

Explore the future of the digital landscape and build your brand

Thursday 3rd November 2011 – Mermaid Centre, London

This year IAB Engage 2011 invites you to explore brand new frontiers in the ever evolving digital landscape. The IAB will bring you awe inspiring presentations from speakers including Dan Cobley, Google UKMichelle Klein, DiageoMinister for Culture, Communications and Creative Industries, Ed Vaizey MP; and Dara O Briain.

When:  8.30am to 5.30pm, 3rd November 2011

Where:  Mermaid Conference & Events Centre, Puddle Dock, Blackfriars, London, EC4V 3DB

Programme

Getting into Orbit

9am – Lift off

Guy Phillipson, Chief Executive, IAB

9.15am – Discovering the Digital Business Universe

Ola Ahlvarsson, Founder & CEO, Result

9.40am – Exchanges and RTB for Brands: A Primer

Brian O’Kelley, CEO & Co, AppNexus

10.05am – Fast and Happy – how the web is changing the world for consumers

Dan Cobley, Managing Director, Google UK & Ireland

10.30am to 10.55am – Break

A Brand New World

10.55am – Life on Planet Brand

Tim Elkington, Director of Research & Strategy, IAB and Babita Earle, Digital Strategy Director, GfK NOP

11.20am – Powering Advertising with Real Time Data

Konrad Feldman, Chief Executive, Quantcast

11.45am Smirnoff Nightlife Exchange Project

Michelle Klein, Vice President of Content, Digital & Communications, Smirnoff, Diageo

12.10pm – The revolution will not be televised: How digital thinking is radically changing brands and their marketing

Laura Jordan-Bambach, Executive Creative Director, LBi

12.35pm to 1.40pm – Lunch

Defying Gravity: New Rules

1.40pm – Welcome back

Richard Eyre, Chairman, IAB

1.45pm – The Digital economy and Privacy

Ed Vaizey, MP, Minister for Culture, Communications & Creative Industries

1.10pm – The trouble with progress

Richard Eyre, Chairman, IAB

1.35pm – Digital disruption: the next 20 years

Simon Waldman, Group Product Director, LOVEFiLM

3pm to 3.25pm – Break

The Final Frontier

3.25pm – Welcome to the World in 2021 – a future trend journey

Roman Weishäupl, Global Innovation Advisor, TrendONE

3.55pm – Question Time

Chaired by Guy Phillipson:

4.25pm – Fireside chat

Dara O Briain, TV presenter and comedian

4.55pm – Thanks 

5.00pm to 7.30pm – Drinks: Sponsored by Millennial Media

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