A new online matching service has been launched, which brings together professional marketers with not-for-profits, charities and social ventures to whom they can donate not their wallet but their talent.
The venture is called Pimp My Cause and makes it quicker and easier to find the right pro bono work to get involved with. It allows marketers to search and browse profile listings of the causes, as well as read their help wanted ads, selecting an organisation whose mission they feel inspired by and whose needs correspond to their own areas of interest and expertise. They can even team up with other marketers on the platform to form an “open source” marketing department, combining to deliver breakthrough benefits. The site already has over 130 charities and non-profit organisations and several hundred marketers and is set to rapidly expand over the coming weeks and months.
Other features on the platform include a Twitter Help Desk fielding questions from charities around the world on their marketing challenges, a forum acting as a collaborative think-tank, and a series of expert interviews with top marketers and marketing authors to bring their creative thinking and ideas to bear on their choice of causes from the site.
The first piece of marketing work done through the site was contributed by Alex Epstein, former candidate on the BBC’s Apprentice, in support of the national charity UK Youth, as they seek to diversify their funding sources through a new marketing strategy based on participatory campaigns and youth development initiatives.
Other early examples of work contributed through the site include a new digital campaign strategy for a regional office of the RSPCA, help producing a fundraising fashion show at an elite London venue for the Mayamiko Trust, and PR support for the social enterprise “I’m a person too!”.
Marketers using the site can gain quick access to the kinds of projects that enable them to make a positive societal contribution, learn by applying their skills in new contexts, develop their understanding of the social and environmental issues affecting sustainable development, and enhance their reputation by building their portfolio.
The Pimp My Cause team also works to promote its members’ interests, sharing the learning and showcasing their talent. The platform has already been featured several times in the Guardian as well as by Brand Republic and others in the marketing and voluntary sector press.
Independent marketers and communications agencies have often been locked out of the chance to participate in formal pro bono schemes not through lack of incentive but rather through lack of access. Pimp My Cause completely opens up the opportunity for them to find great causes to get involved with, giving them a chance to make new connections, address new challenges and build their portfolio and reputation.
If you’d like to get involved as an individual or as an agency partner, contact Paul Skinner at firstname.lastname@example.org or http://d-medianetworkonlinecommunity.ning.com/profile/PaulSkinner.