Major Breakthrough for British World Music Acts as Industry Unites to Support UK Business at WOMEX 2011

Krar Collective – Photo courtesy of Womex.com

After a five-year absence of British talent, three UK artists have been selected to perform at the Womex world music convention in Copenhagen, October 2011. Celebrating the breadth of world music being produced in this country today, the acts are: Juju, a collaboration between guitarist Justin Adams and Gambian griot Juldeh Camara; a figurehead of English folk music, Eliza Carthy performing with her new band; and relative newcomers to the scene, Krar Collective.

To maximize business opportunities for artists and delegates, a central part of this year’s convention is the British Music at Womex trade fair stand (Stand No. F1-4 & E17-20), hosted by Arts Council England, UK Trade & Investment (UKTI), Creative Scotland and British Underground. A special UK delegate package has been set up at www.britishatwomex.co.uk including discounted registration and inclusion in the British digital directory and jukebox. Original artwork has been created for the stand by poster artist, Luke Drozd, and there will be a bespoke newspaper with editorial covering the UK world music industry and introducing international delegates to some of the music being performed at the 2012 Cultural Olympiad.

Womex attracts international delegates from across the music industry including major venues, festivals, live and recorded music and media. This is the last year that Womex will be held in Copenhagen, before coming to a major city in the UK in 2013.

Alex Walter, Director of Music Programming at Womex says:  “Womex was very pleased to receive a large number of showcase proposals from the UK this year – they were all of high quality and showed a great diversity of styles. The Jury was so impressed they selected more than one UK artist for this year’s Womex, and we’re looking forward to seeing them all on stage in Copenhagen.”

Eliza Carthy, Eliza Carthy Band says:  “Whilst the British touring circuit is very healthy and thriving, we are looking to expand into Europe and beyond, and Womex is the perfect forum for this. I hope we’ll meet lots of exciting promoters, people interested in our brand of musical strangeness and beauty and people to connect with and start something new and cool.”

Womex is the premier international world music convention and showcase forum. It attracts 2,440 delegates and 1,360 companies from 94 countries and will be held at The Forum and Koncerthuset in Copenhagen from 26th to 30th October 2011. The annual convention plays an integral part in developing a platform for world music artists and producers looking to break into international markets and make viable links with the UK music industry and media.