Edinburgh International Marketing Festival Welcomes D-Media Network Members

The second Edinburgh International Marketing Festival will take place in Edinburgh on 25th August 2011, following the wide critical acclaim and considerable industry participation and media impact of the inaugural 2010 event.

The vision of the Festival remains the celebration of the marketing industry, creativity and commercial value in all forms throughout our society and remains a world first, adding an entirely new focus to both the Edinburgh Festival calendar and to the development of the creative industry and cultural economy.

Whilst specific activities will take place around the city, the main focus will be a day of activity on 25th August, culminating in a major reception with high profile speaker(s) that evening.

The day begins at 11am with an invite-only historic industry summit, for the key marketing and creative services trade and industry organisations  to define the vision for the industry as a whole.  This initiative will seek to set the agenda for how theindustry develops over the coming decade, combining the brands and marketers with the creative, media and marketing services providers to create a platform for world class communications.

This is followed by ‘The Ogilvy Debate: This house believes – The Big Idea is Dead’ at 3pm, and is being promoted and contested by some of the leaders in our industry and market today including:

For the motion:
Scott Gallacher, Chairman, The Marketing Society Digital Network
Rob Brown – Fellow, CIPR

Against the motion:

Paul Bainsfair – Director General, IPA
Hugh Baillie – Chief Executive,Ogilvy & Mather

In the chair:
Kenny Harris, Founder, Headsurfing

The debate will be introduced and set by Ivan Lewis, Shadow Secretary of State for Culture, Media and Sport.

To purchase a ticket or for more information please visit: www.marketing-society.org.uk/ogilvy

The final official event of the day is the Festival Reception, which will take place in the sparkling newly refurbished Waverley Gate, with Creative Scotland and the City of Edinburgh. The reception will be one of main highlights of the marketing calendar and will attended by senior government, marketing and media executives together with arts and culture, academia and the broad creative industries.

The Reception will be addressed by Fiona Hyslop, Cabinet Secretary for Culture and External Affairs and Dan Brooke, Director of Marketing and Communications, Channel 4.

Although this is an invitation only event, if you have a particular interest in attending please email:charlotte.a@creativebrief.com