TIGA releases details on Casual Games Event

Speakers from Autodesk, BBC, Channel 4, RIM and Zylon included in line up

TIGA, the trade association representing the UK games industry, today released further details about its Casual Games Committee and its inaugural event, on May 13th 2011.

TIGA is creating a new Committee which will focus on raising the profile of and supporting the UK’s increasing number of social and mobile game developers. The Casual Games Committee will support companies creating games on all formats, providing their production budgets fall between £10,000 and £500,000.

TIGA’s first casual games event is due to take place on Friday 13th of May in London. Over 100 attendees will be arriving from casual games companies based throughout the UK to network and hear speakers from BBC, BBC Worldwide Games, Autodesk, Channel 4 Education, Microsoft, Mo Pay, Disney, RIM, UKTI, Zylom and key members of the team who created ‘Tomb Raider’, Jeremy Heath-Smith and Adrian Smith.

Dr Richard Wilson, TIGA CEO, said:

“TIGA’s vision is to make the UK the best place in the world to do games business. Casual games are a crucial part of our industry. TIGA’s new Casual Games Committee will support our casual games developer members by raising their profile and by generating new business opportunities for them.”

Mike Hawkyard, CEO of 4t2 and Chairman of TIGA’s Casual Game Group comments:

“This launch event is designed to demonstrate our commitment to help TIGA members generate new business, investigate potential opportunities and network with like minded companies. We’ll also be requesting ideas on future initiatives and events that can be organised to help UK casual gaming companies stand out in a global market place”.